Sotrender looked at more than 3,000 profiles to see what post reach looked like after the algorithm change went into effect, and here’s what they found. For each additional post a brand makes throughout the day, organic reach drops drastically. Use product stickers to take your audience through to a purchase page. It’s important to note that product stickers are only available to approved businesses on Instagram. Alternatively, you can use the more traditional "swipe up" feature to link to your Instagram Story to an external website. Score engagement by asking your audience questions that relate to your business.
We’re not saying you should copy your favorite companies, but you should think about what makes those business accounts worth following and let that inspire you. Read more about buy likes on instagram here. Then, combine that inspiration with the guidance we’ve laid out here to create an Instagram marketing strategy that’s specific to your company. In fact, Millennials and Gen Z are 99% more likely to rely on social media and online reviews than Gen X’ers and Baby Boomers.
Because next up, we’re going to dive into some more advanced strategies that will consistently build up your Instagram following. And best of all, when you do it right, it will be profitable and put dollars back into your pocket as a side benefit, too. None of those strategies are earth-shattering or difficult to pull off. But they each help extend the amount of potential places that someone can ‘discover’ your Instagram account for the first time.
Story highlights essentially act as a menu on your Instagram profile, that users can navigate much like a website. Using a grid planner like this for your restaurant marketing on Instagram saves loads of time, and prevents any posts clashing or looking too repetitive. In a world where 69% of us photograph our food before we eat it, Instagram is the place for restaurants, cafes and street food vendors to grow their brand and attract customers. If you’re wondering what hashtags actually do, they help label and categorize your posts into certain categories, almost like tags. This enables Instagram to show your posts to relevant users who are interested in the topic.
Create a hashtag relevant to your blog, brand, or product. Twitter lists are a great way to find people who might be interested in your blog and products. A good thing is to create a group board on Pinterest where two or multiple people can add their pins to be shown to a shared audience. On their Pinterest board, under the option "followers," you can see some information about people - who are interested in the content you create.